Description: The Content RevolutionTelling a Better Story to Differentiate from the Competition Author(s): Mark Masters Format: Paperback Publisher: LID Publishing, United Kingdom Imprint: LID Publishing ISBN-13: 9781907794872, 978-1907794872 Synopsis Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.
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Book Title: The Content Revolution
Publisher: Lid Publishing
Item Height: 216 mm
Subject: Marketing
Publication Year: 2015
Number of Pages: 256 Pages
Publication Name: The Content Revolution: Telling a Better Story to Differentiate from the Competition
Language: English
Type: Textbook
Author: Mark Masters
Item Width: 138 mm
Format: Paperback
