Description: Know Your CustomerNew Approaches to Understanding Customer Value and Satisfaction Author(s): Robert B. Woodruff, Sarah F. Gardial Format: Paperback Publisher: John Wiley & Sons Inc, United States Imprint: John Wiley & Sons Inc ISBN-13: 9781557865533, 978-1557865533 Synopsis Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
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Location: Aldershot
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Book Title: Know Your Customer
Number of Pages: 360 Pages
Language: English
Publication Name: Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Publisher: John Wiley & Sons AND Sons LTD
Publication Year: 1996
Subject: Management, Marketing, Business
Item Height: 218 mm
Item Weight: 444 g
Type: Textbook
Author: Robert B. Woodruff, Sarah F. Gardial
Series: Total Quality Management
Item Width: 150 mm
Format: Paperback
