Description: Industry Trends in Cloud Computing : Alternative Business-to-Business Revenue Models, Hardcover by Dempsey, David; Kelliher, Felicity, ISBN 3319639935, ISBN-13 9783319639932, Brand New, Free shipping in the US
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.
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Book Title: Industry Trends in Cloud Computing : Alternative Business-to-Busi
Number of Pages: Xxviii, 205 Pages
Language: English
Publication Name: Industry Trends in Cloud Computing : Alternative Business-To-Business Revenue Models
Publisher: Springer International Publishing A&G
Publication Year: 2017
Subject: Cloud Computing, Management Information Systems, Production & Operations Management, Software Development & Engineering / Project Management
Type: Textbook
Item Weight: 144.6 Oz
Author: David Dempsey, Felicity Kelliher
Subject Area: Computers, Business & Economics
Item Length: 8.3 in
Item Width: 5.8 in
Format: Hardcover
